Do you know your return on investments (ROI) on your advertising efforts?
By incorporating a short code call to action on your printed, radio, or TV advertising, you can significantly strengthen the measurement strategy of your marketing efforts. A mobile short code offers interactive advertising options for businesses and provides a convenient contact route for consumers, resulting in stronger engagement from prospective customers. This is an effective way to increase customer interest and drive sales, making it a valuable addition to any marketing campaign.
Advertising Campaign Tracking
One way to monitor advertising campaigns is by using mobile short codes. This can be achieved by adding a mobile short code to direct mail, fleet vehicles, or at the point of sale. Interacting with a mobile short code can provide additional details on how the advertising campaign is performing by tracking interactions for each campaign. Tracking the statistics from each campaign can help determine which campaign to continue and which to stop completely.
Short codes offer instant gratification to consumers. Within seconds of texting your short code, they will receive a reply with more information about your product or service. To increase website exposure, a link to your mobile website can also be added.
Short Code Benefits on ROI
- A five digit short code is more memorable than a long phone number
- It is easier for a consumer to contact your business via text than to call
- It quickly generates qualified sales leads
- Build up a subscriber’s list of prospects
- Accurately measure your marketing campaigns
- Automatic opt-in from consumers, re-market to them after
Make more sales and build up a list of prospects. Select a keyword such as ‘myhome’ and then select sub-keywords such as ‘myhome1’ and ‘myhome2’ etc… Then advertise your short code on the For Sale / To Let signs in front of the house. For example text ‘myhome1’ to 51444 for more information about this house. When a consumer texts in they could receive an auto-reply about that house. e.g. “123 This Street has 2 bedrooms, 2 bathrooms, new home, €239000, please call 085 1234567 for a viewing.”
This will give the potential buyer instand gratification and information about the house. They will also walk away with your information on their mobile phone. Their mobile number will be captured and stored into your database for a later follow up sales call.
Does your business have to stop making money just because it’s closed for the day? Most potential clients will view your vehicles after-hours. Don’t lose a sale capture their details.
A short code can be used as a lead generation tool to capture leads for your sales team. Set up a two-way communication, they will give you something (their mobile number) and you will give them more information about the vehicle that they are interested in.
Select a keyword such as ‘mycar’ and then select sub-keywords such as ‘mycar1’ and ‘mycar2’ etc… Then place your short code on the each car in your lot. For example text ‘mycar1’ to 51444 for more information about this car. When a consumer texts in they would receive an auto-reply about that car. e.g. “2010 Volvo s40, 1000KM, 1 owner, €49000 please call 085 1234567 for a test drive.”
Get a higher response rate by integrating short codes into your advertising campaigns. Track geo-locations of advertising banners to see which location is getting a better response rate. As an added value, you will build up a list of potential clients for your client.
Select a keyword such as ‘myproduct’ and then select sub-keywords such as ‘myproduct1’ and ‘myproduct2’ etc… Then place your sub-keywords on the each advertising displays throughout your campaign. For example text ‘myproduct1’ to 51444 for more information about this product and win a trip to Disneyland. When a consumer texts in they would receive an auto-reply about that product. The consumer will walk away with branded content on their phone and your client will have captured a potential sales lead for future marketing.
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Call us to find out more about our ‘Short Code’ platform 01 443 4262 or Contact Us